Splunk (SPLK) is a leader in "big data," a fast-growing and quickly-evolving market. Splunk's recent IPO and impressive growth are due in no small part to its sales organization's speed and agility. Splunk supports its sales force with a sophisticated enablement strategy using playbooks designed to replicate their best sales...Read more
Two sales effectiveness leaders discuss how they're addressing key priorities in their organization. Intended as a "practitioner roundtable," our panel also responds to issues submitted by the webcast audience. Topics addressed include mobile enablement, ensuring report quality, soliciting feedback from Sales Operations' internal customers, integrating advanced analytics, and strategies for...Read more
The use of virtual environments as a support platform for demonstrating products and providing after-sales advice is today relatively commonplace. The Web-video interface represents a fundamental shift away from traditional selling atmospherics where the facial appearance of sales personnel replaces many traditional dimensions of service quality. Although salesperson attractiveness has previously been studied...Read more
Recent surveys of sales, sales operations, and executive leaders found that optimizing “sales strategy” is expected to have the greatest impact on sales force productivity. (Greater than improving pipeline management, quota setting, sales compensation, or sales training.) Given it’s perceived importance, you’d think most companies would be good at sales...Read more

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