Description

This course is available on 14 December 2023. Enrollment is now open.

This module focuses on the sales organization’s single most valuable asset – its salespeople. The content in this module explores ways of understanding and measuring what salespeople do, and management’s role in putting that effort to the best possible purpose.

The module covers definitions of sales activity, workload, and capacity; the business value of sales activity data; what activity information is important; how to get sales activity data; what kinds of insights can be developed from activity data; and how to apply these insights in a range of managerial decisions.

Course Format

This course module includes two videos totaling about 25 minutes, a module transcript, and two brief knowledge check quizzes. This is an on-demand, self paced short course.

Certificate of Completion

Learners that score 100% on the knowledge check quizzes are provided with a certificate of completion for this course module, and may use the completed course to satisfy Sales Management Association certification program requirements.

Course Fees and Requirements

There are no prerequisites for this course. Course fees are based on SMA membership level.

• Members at the Corporate, Individual, and Associate membership level may enroll in the course at no cost.
• Non members and Basic members may purchase this course for US$60.00.

How to Enroll

• Login with your SMA member credentials and click “Enroll” at the top of this page.
• If you don’t have a login for this site, and you would like to purchase this course, create a free Basic membership at this link, then return here and click “Enroll” at the top of this page.
• We’ll process your enrollment request in a few minutes and send you an email with course access instructions.