Resources

Recent Sales Management Association research suggests most firms will ramp up spending on sales learning and development (L&D), and more than 92% will undergo substantial changes in strategy, structure, and value delivery models over the next three years. For many of these firms, the L&D investments they'll make will be...Read more

Digital transformation is fundamentally changing the way sales forces interact with customers, and those customers' expectations of sellers. One crucial area of digital transformation relates to documents. Documents are essential to many business processes, but too often are handled with manual processes that make selling inefficient, sap valuable sales capacity,...Read more

Once a firm establishes the sales organization's strategy and performance objectives, aligning incentive compensation plans to these objectives is a critical next step. This webcast covers the tactical considerations of sales incentive compensation plan design, including selecting the most effective performance measures, determining performance targets, establishing accountability for the plans'...Read more

The sales force's success often depends upon its ability to improve the individual effectiveness of its salespeople. "B" performers - salespeople not yet performing at elite levels - but who are nevertheless proven contributors capable of improvement - represent the best and largest single opportunity to impact individual improvement. This...Read more

Solution based sales often require the coordinated effort of multiple actors, working as a team. And selling teams require the coordinated involvement of management, marketing, solution engineering, and other supporting roles. Aligning their activities requires collaborative account planning and dynamically updated tools integrated across the organization. In this web panel...Read more

Many sales leaders emphasize repeatable, consistent processes as the basis of sales organization productivity. But in so doing, they also may undermine an attribute important to the sales organization's success: agility. This webcast presents research that suggests a single-methodology emphasis in sales process is counter productive, and offers in its...Read more

This research examines the extent to which firms are embracing “sales enablement,” and the impact of its adoption on the sales organization. Sales enablement describes an emerging set of practices related to salesperson development, guidance, and content distribution. It is characterized by (a) connecting sellers to content most relevant for...Read more

Many sales organizations are changing how their salespeople learn and develop skills. These changes may build upon past training methods, or, as in some firms, represent bold new departures from conventional approaches to salesperson learning and development (L&D). This research surveys these developments, identifying current practice and emerging trends. It...Read more