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When management assigns salespeople to specific opportunities, accounts, segments, or geographies, they make resource allocation decisions that influence overall sales organization capacity, workload, and productivity. Over time, many small decisions can have outsized impacts. That's why the most effective sales organizations regularly review these resource allocation decisions to ensure they...Read more

Lisa Wicklman

31 December 2021

speaker Profile About Lisa Wicklman is a partner at Business Efficacy, a management consultancy focused on sales performance, sales management and executive coaching, and customized sales and sales management training. Lisa helps shape and execute the company’s growth strategy in addition to serving clients. She has more than 20 years’...Read more

Michael Ahearne

31 December 2021

speaker Profile About Michael Ahearne Michael Ahearne is Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston. He is also the Research Director of the Stephen Stagner Sales Excellence Institute. Mike’s research has primarily focused on improving the performance of salespeople and sales organizations. He...Read more

Linda Maxwell

31 December 2021

speaker Profile About Linda Maxwell Linda Maxwell is CEO and co-founder of Business Efficacy, a consulting practice specializing in sales manager enablement in business-to-business sales organizations of all sizes. For the past 20 years Linda has led the design and delivery of Business Efficacy’s sales management tools, processes and development...Read more

Vice President

30 December 2021

"The best thing about the conference is the caliber of attendees."

December 30, 2021

30 December 2021

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