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Quantifying CRM’s ROI

18 December 2019

CRM applications are anchoring technology investments for the sales function, and a centralized platform that affects all in the sales organization. This research examines the specific functional attributes of CRM that offer value to salespeople and managers. It quantifies adoption, value delivery, and ROI associated with firms’ CRM investments, and...Read more
Competency models can anchor a sales organization's approach to talent management, performance management, and learning and development. In this workshop, Zach Hall describes current approaches to using competency modeling, offers basic ideas for getting started with competency models for sales, and highlights best practices in competency model implementation. His talk...Read more

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