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Sales organizations began spending money on CRM more than two decades ago. Since then, CRM has anchored most firms’ sales technology investments. Yet a surprising number of companies, in fact a majority, struggle with CRM user adoption and with disappointing returns on their CRM investments. As our research discovered, for...Read more
Great sales organizations begin with great first-line sales managers, capable of leading change in volatile conditions, coaching and developing salespeople, and directing sales efforts to deliver results. This session details an award winning, comprehensive program implemented at Johnson Controls. Their Building Sales Leaders applies leading learning design principles, integrates learning...Read more

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