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Research

Quantifying Sales Enablement’s Value

2 July 2019

This research examines the extent to which firms are embracing “sales enablement,” and the impact of its adoption on the sales organization. Sales enablement describes an emerging set of practices related to salesperson development, guidance, and content distribution. It is characterized by (a) connecting sellers to content most relevant for...Read more
Blog Post

When Does Team-Based Sales Incentivization Work?

1 July 2019

OpenSymmetry and Sales Management Association continue to explore the many facets of sales compensation plan design in part two of our seven-part blog series, which focuses on team-based sales incentivization. To read more about sales compensation plan design basics, check out part one of the series here. There’s no one-size-fits-all...Read more
Companion Exhibits

Companion Exhibits: Emerging Practices in Sales Training and Development Full members only

24 June 2019

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Many sales organizations are changing how their salespeople learn and develop skills. These changes may build upon past training methods, or, as in some firms, represent bold new departures from conventional approaches to salesperson learning and development (L&D). This research surveys these developments, identifying current practice and emerging trends. It...Read more

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